Welcome

Radio is by far the most effective method of communication in Africa. Radio has the ability to help effect changes in knowledge, attitude, and behaviour, particularly in conflict-ridden areas where people are often especially receptive to information presented in entertaining form. Through an integrated approach that employs a variety of techniques, Search for Common Ground’s Radio for Peacebuilding, Africa project aims to:

• Increase the knowledge and skills of radio broadcasters, particularly youth radio broadcasters, in covering issues with multiple perspectives;
• Encourage key government officials to communicate effectively with their constituents;
• Improve the communication flow between policy makers, civil society members, and radio broadcasters.